In 100 years time we’ll look back at ourselves and realise how confused we were about where we were headed. We just want more and more, but secretly we know it isn’t making us happy. It’s that old Faustian pact again. Let’s consume what we can, the devil we care about tomorrow.
This kind of thinking was summed up for me perfectly on a recent trip to the cinema. The pre-feature ads offered me – with that feeling of luxuriant freedom only advertisers can give us - a car, a drink, a car, another drink, then ... a horrifically realistic warning on the dangers of drink driving.
So what’s the overall message? Fulfil your wildest consumer dreams, but make sure you do so responsibly? Or drink, drive, drink some more then smash yourself up in a car crash? Either way I have the solution – give up your car!
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