tag:blogger.com,1999:blog-1817745902122883700.post5130742909075541785..comments2008-04-04T07:28:43.853-07:00Managing Director, The Ethical Property Companyhttp://www.blogger.com/profile/09430929116409334610noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1817745902122883700.post-74498401401883631162008-04-04T07:28:00.000-07:002008-04-04T07:28:00.000-07:00Hey Jamie,<BR/><BR/>Take a look at <A HREF="http://www.ted.com/index.php/talks/view/id/212" REL="nofollow">this video</A> of the founder of US company Zipcar. (Though I suspect you will already know about them…)<BR/><BR/>People pay for cars by the hour or day. As she points out, the genius here is that it changes the incentives. If you've paid for a car outright, there's little incentive to - for example - not drive to work every day, or even to the shop for milk. The result: the one hundred thousand Zipcar members drive 500 miles a year, not the 12,000 miles of the average commuter. (Though how much of this is because zipcar members would be less likely to drive anyway? That would be a really useful question to answer.)<BR/><BR/>There are car-share schemes in the UK, but no-one seems to be doing anything on this kind of scale. The flexibility of the technology they use seems to be the key.Dan Aktivixhttp://www.blogger.com/profile/17110810881843699172noreply@blogger.com